Beth Yehaskel has been working with and leading GTM teams for 25 years, and has brought together a network of GTM experts focused on providing scaling companies the support they need to succeed. She has personally trained over 3,000 GTM executives Revenue Architecture via a 12 hour online course, and she brings a strong belief in GTM Systems thinking to every project. All Elevate GTM Executives have at least 5 years experience in senior leadership seats, and at least 2 years consulting with growth stage organizations.

We know that organizational behavior is complex, and that designing, leading and keeping GTM teams on track is hard. We don’t just offer expensive bandaids in the form of playbooks that sit on shelves. At every stage of our work, we try to educate GTM leaders & their teams in concepts like Revenue Architecture and work to build alignment around things like terms & definitions. Our goal is to help your GTM teams break out of siloed thinking and apply a systems mindset to their work that they carry forward.

Revenue Architecture* is a systematic approach to aligning sales, marketing, and customer success under a unified operational model driven by data, mathematical rigor, and customer-centric principles. When combined with GTM Systems thinking & effective change management, companies can shift from a group of functional silos to an efficient & sustainable revenue engine.

(*NOTE: We leverage the Revenue Architecture models created by Jacco vanderKooji and published in the book “Revenue Architecture”)

Our engagements are customized to meet your needs, so some span many months, and others are just a block of advisory or coaching hours applied as needed over the course of a year.

That said, our projects focusing on optimizing GTM systems typically begin with a 6-8 week diagnostic engagement where we access & analyze data, interview team members, review assets, and map existing processes to understand what is working and where there are opportunities to optimize things. After we share our findings & recommendations, we can continue by helping execute on those recommendations or simply support client teams as they take lead.